BoneNE: Timeless Jewelry

A Story 5,000 Years in the Making

12/31/2018

I shipped my first product a few weeks ago, and went full time today - so I should probably introduce BoneNE.

1) Its pronounced Boney.
2) Lets talk through the history of The Museum of Jewelry, San Francisco a bit, because that's the easiest way to explain BoneNE.

The Museum of Jewelry was established in 1964 by my father, Shashi Singapuri. It started predominantly as a wholesale jewelry manufacturer and evolved into a decent sized retail catalog operation. At its peak it employed about a hundred people and shipped out millions of catalogs a year. The Museum's pieces appear in many Hollywood films, were featured on the cover of Vogue Magazine twice (and inside its pages countless times). They sold at large retailers like Macys and Nordstroms for many years.

But as things do with fashion - even with fashion that is thousands of years old - the styles waned. Around the year 2000 the Museum stopped sending out retail catalogs and slowly scaled down operations.

And then - as things do with fashion - especially with fashions that have endured for thousands of years - the styles came back.

For the last few years I have been helping to rebuild The Museum of Jewelry. I have spent my time growing the social media presence to tens of thousands of users who love historic jewelry and rescuing pieces from our warehouses - beautiful vintage pieces that were manufactured by hand in the 1960s through the early 2000s - and that have never been offered for sale.

And thats been awesome and really fun. But in the process I've accidentally happened across beautiful pieces that should be in the Museum's collections - but can't - because the Museum of Jewelry no longer manufactures new designs.

BoneNE was established to solve a problem. I want to revive these beautiful designs. I hope you love them as much as I do.

-Nalin Singapuri
 Founder: BoneNE